不少同學在申請英國留學的時候，提到攻讀【BRAND品牌】相關的課程的可能性。好消息，英國東安格利亞大學University of East Anglia，推出了2009年最新的碩士 - MSc Brand Leadership 。 目前申請行銷(Marketing)碩士的您，如果想針對如何經營一個成功的品牌(Brand)做深度的學習。你可以考慮這一個嶄新的課程。

此課程最大的特色，除了品牌經營之外。另外，包含一個月選擇性的企業實習的機會。你可以選擇寫論文，或是參與這個企業實習的機會。讓你在英國留學期間，同時進到企業，參與品牌的運作實務。這麼好的機會，請大家好好把握。

此課程的課程架構: Modules

In semester 1 students follow:

Two core modules:
Brand now
Brand and strategy
Students also choose one of these electives:
Brands, Society and Culture
Integrated Marketing Communications

In semester 2 students follow:Brand in action

Marketing research
Students also choose one of these electives:
Organisational transformation
Innovation and brands 

Semester 3
Students finish the programme by writing a dissertation, and taking part in a month-long optional placement in a big business or a consultancy.
Through the year, students get three additional kinds of learning, unique to this programme: 

• ‘Brand me’ workshops, which will help students market themselves
• A regular meeting with an external mentor who’s a senior branding practitioner
• A series of events and visits to see brand in action. 

Key Facts

Duration: 12 months, full-time
Starts: September 2009
Designed for: graduates in business or economics, or someone with three or more years experience in marketing or strategy work.
Intake: 15-20 students
Entry requirements: minimum 2.1 honours degree or equivalent in business or economics, or a degree in another discipline and minimum 3 years’ work experience.  IELTS 7.0 or TOEFL 105 (IBT) if first language is not English
Fees: £15,000 for UK/EU and International

課程內容詳見 http://www.uea.ac.uk/nbs/degreeprogrammes/postgraduate/brandleadership

有興趣申請的同學，

速洽迪恩斯留學遊學專門家

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